ປະກາດຮັບພະນັກງານ

ກ່ຽວກັບຕຳແໜ່ງ

ປະກາດຮັບພະນັກງານ Terms of Reference for Individual contract POST TITLE: Local Consultant for Brand Lao and Made in Laos Promotion Facility AGENCY/PROJECT NAME: Brand Lao – for Better Livelihoods Place OF ASSIGNMENT: Vientiane, Capital Lao PDR duration of assignment: 100 working days, from May to end September 2018 ü Starting date: May 2018 1) GENERAL BACKGROUND “Brand Lao – for better livelihoods” is a project supported by United Nations Development Programme (UNDP) and managed by the Lao National Chamber of Commerce & Industry (LNCCI), in partnership with The Nation Consultancy (TNC) of London, UK, marketing consultants providing strategic advice and a project management service to LNCCI. The aim of the project. To establish a special scheme for cooperative action by several ambitious companies, cooperatives and producers, who wish to develop a series of Lao products with Lao competitive advantages and then promote them as profitable export brands, all under an overall Lao brand. The scheme is to be launched and then sustained by the LNCCI. The LNCCI will provide Lao businesses – from large to SME and even micro and including cooperatives – with the necessary structures and expertise to work together. Such cooperation may include: · understanding and then matching international consumer expectations; launching, maintaining, promoting and selling a linked series of profitable and sustainable Lao brands, under the one common Lao brand umbrella. Product adaptation to meet expectations of foreign consumers · researching, defining, adopting and then guaranteeing necessary product standards; · researching, defining, adopting and then guaranteeing necessary standards of corporate and producer behaviour. Rationale for the project. At present, exports are for the most part supplied as relatively anonymous commodities, with low profit margins. Consumers abroad are unlikely to see much by way of competitive advantage in such products from Laos. Nor are they likely to regard the national origin of these products as a motivation to buy. This lack of profitability leads to many adverse consequences. The first is poverty, most especially in rural areas, where the search for short-term incomes at any cost frequently leads to inappropriate planting, deforestation, environmental damage, and employment practices (including child labour). There is no motivation to adopt better practices that are culturally and environmentally sustainable, empower women, and finance development of the strengths that Laos potentially has in clean, wholesome, and natural production. 2) OBJECTIVES OF THE ASSIGNMENT The initial objective of the assignment is to help the team to rapidly identify factual and scientific information relating to the product sectors and products (where relevant) to be investigated – facts that could form the basis of actual or potential competitive advantages of these sectors and products. This information is needed urgently to finalise the fact-based propositions (creative prompts) to be used in the qualitative research about to take place in Europe, exploring European consumers’ reaction to the propositions. 3) SCOPE OF WORK Under supervision of the National Project Director (NPD), the consultant will carry out duties as instructed by the Program Manager. This may include such tasks as the following: Support the establishment of Brand Lao and Made in Laos Promotion Office’ at LNCCI · Support the implementation of Brand Lao Promotion and Made in Laos Activities comprising of: The creation of quality based supply chains (for selected exportable products), from producers to the foreign shop – and into consumer’s home. The creation “Export Groups” for selected products. The establishment of Brand Lao and Made in Laos’ modern marketing services at the LNCCI. Support the coordination between government agencies, development partners, businesses and producers. This is made through meeting and workshops. Support the NPD and Program Manager in planning, monitoring, evaluation and reporting the activities of the Band Lao and Made in Laos Promotion office. 4) DURATION OF ASSIGNMENT, DUTY STATION AND EXPECTED PLACES OF TRAVEL The initial assignment will last 9 working months or until December 31th, 2018. The duty station is in Vientiane capital at the LNCCI, with likely travel to provinces. In case any travel to the provinces is required, the local travel costs will be separately covered by the project following the NIM SOP Policy and subject to approval in advance. As above, this is a short-term assignment, however, the project has a continuing need for national consultants and satisfactory performance will open the opportunity of along-term assignment involving supplementary and further responsibilities . 5) PROVISION OF MONITORING AND PROGRESS CONTROLS The National Consultant will work full-time, under technical supervision from and reporting directly to the NPD and a named international expert from The Nation Consultancy. The

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