Traditional Off-trade Manager

Lao Brewery Company Limited, the country’s leading brewer and a cornerstone of Laos’s beverage industry, is seeking a Traditional Off-trade Manager to drive growth and strengthen our presence in the traditional trade channel. In this pivotal role, you will lead the strategy for distributing our iconic brands through small retailers, local stores, and independent outlets that form the backbone of our market. Your work will directly shape how millions of consumers experience our products in their everyday lives.

You will be responsible for developing and executing channel and distribution plans that maximize reach and availability. This involves building strong relationships with distributors and wholesalers, designing effective sales routes, and ensuring our products are consistently stocked and displayed in target outlets. You will also collaborate closely with the business development team to identify new opportunities and tailor our approach to the unique dynamics of the traditional trade.

Beyond distribution, you will manage a team focused on customer service and relationship building. Your goal is to ensure that each partner feels supported and valued, which is essential for long-term loyalty and repeat business. You will analyze sales data, monitor competitor activity, and adapt strategies to maintain our competitive edge in this vibrant channel.

This role offers a clear path for leadership growth within a company that values innovation and deep local roots. You will be empowered to make a tangible impact on our market leadership while working in a supportive, results-driven environment.