Field Sales Manager - Central

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Lao Brewery Company Limited is the country’s leading beverage producer, and this Field Sales Manager role for the Central region is central to driving our market presence and growth. You will lead a team of sales representatives, ensuring our portfolio of brands reaches every corner of the region through effective distribution, merchandising, and relationship management. Your day-to-day involves coaching your team to achieve volume and revenue targets while expanding our customer base and deepening relationships with existing partners. You’ll analyze sales data to identify opportunities, develop local trade programs, and collaborate with marketing to execute promotions that resonate with consumers. This role requires a balance of strategic thinking and hands-on leadership in the field. We are looking for an experienced sales professional with strong business development instincts and a customer-first mindset. Your ability to manage performance, solve problems on the ground, and build trust with teams and clients will directly shape our success in the central corridor. Joining LBC means working with iconic brands in a supportive, growth-oriented environment where your contributions are recognized and your career can advance.

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