Social Media and Content Officer

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Key Responsibilities Monitor trending content across major social media platforms, including TikTok, Instagram, Facebook, and YouTube, with a focus on travel, food, and lifestyle topics relevant to Laos and the region. Select and update featured vendors, places, and experiences for the Trending, Recommended, and Suggested sections of the app on a regular basis. Identify emerging places and experiences early, so they can be featured before they reach peak popularity elsewhere. Write clear, engaging short descriptions and captions that encourage users to visit, save, or share recommended places. Review user behavior data—including search terms, taps, saves, and shares— to inform content decisions. Coordinate with the content collection team to ensure that trending places are properly visited, photographed, and reviewed before being published. Maintain a weekly content calendar covering planned highlights, seasonal themes, and time-sensitive events. Report regularly to the team on trends, top-performing content, and recommendations for upcoming features. Requirements Strong familiarity with major social media platforms and a clear understanding of how content gains traction online. Ability to recognize early-stage trends, not only those that have already become popular. Strong writing skills, with the ability to communicate clearly and engagingly in plain language. Good knowledge of the food, travel, and lifestyle scene in Laos, or a strong willingness to learn it quickly. Organized and detail-oriented, with the ability to manage multiple lists, schedules, and updates at the same time. Comfortable working with spreadsheets and standard content management tools. Fluent in English; working knowledge of Lao is highly preferred.

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